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Get your Branding Right

July 2, 2020 2:10 pm

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Being big in the world of business is dependent on many things, but one of these is building a successful brand. Many companies have a little help with this from a brand design agency such as this one https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency/ as it is a really important thing to get right. Getting it right can make your business strong, whereas getting it wrong can be commercial suicide.

There is a lot to consider when you are thinking about your companies branding and coming up with a logo. One of these is who your market is. For example, this will depend on what you are selling and a logo for a product you are marketing to the elderly will be enormously different to one whose main target group are young students.

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Another thing to consider is colour – this is hugely important, and a lot of research has been done into colours and logos, as certain colours can subconsciously invoke certain feelings. One example is the colour green – this colour is often used in brands that want to convey a good ‘clean and green’ ethos, it can also signify money, so banks and financial companies also may use green. It is a colour associated with the earth, so it stands to reason that it is used by companies wanting to portray cleanliness, safety and green credentials.

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It is also important to tie in your brand with everything – from your website to staff uniforms, it must all link up, so you don’t come across as disjointed and confused. An otherwise strong website can be hampered by poor attention to detail in the branding.

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