Balancing form and functionality is key when designing a website. So, let’s explore how search engine optimisation can help you design a more effective online presence.
Leverage internal linking structures
Internal links allow you to create connections between different pages on your website. This technique works alongside your main navigation menu to provide your website with a robust structure. Internal links provide visitors with a seamless user experience while enabling search engines to determine the purpose of each webpage and how they connect to other pages.
Information architecture matters
Information architecture is a term that refers to the process of structuring, labelling and organising your content in ways that are logical and easy for visitors to follow. This includes your sitemap, descriptive labels and tags, navigation menus, and your user journey.
If your website has poor information architecture, search engines will struggle to index your content, and users won’t be able to find the information they’re looking for.
Ensure your web pages are indexed
If your pages aren’t indexed, your content isn’t discoverable. To ensure that this process is as smooth as possible, use Google Search Console to submit your sitemap once you’re confident that your website has a robust structure that can easily be followed by search engines and visitors.
Responsive design is key
When looking for agencies offering web design Exeter, such as exeter.nettl.com/web-design/, it’s vital that they demonstrate an understanding of why responsive design is so important. Responsive design ensures that your site performs well across all devices, which is critical as more of us are engaging with online content on mobile.
A strong mobile website has a considered navigation menu, generally in the form of a hamburger menu that can be easier to engage with on a smaller screen.
Make your site accessible
Following accessibility guidelines will ensure that more people have the opportunity to engage with your content. There are many different accessibility features, including providing alt text and captions, ensuring your content can be accessed by screen readers, and choosing colours carefully to support readability.