Many school logos are used for generations. It creates a sense of tradition. Sometimes, the graphics are not high enough quality to be used by companies that make your brand items. Sometimes they start looking a little dated and you need a new start. Many schools are looking for a new look at their branding and logos as schools change over time.
Visitors can be confident that the school they are visiting is one which fits their values and ethos, or best suits them and their children if you know how to market it. You may be part of a Multi Academy Trust (MAT) or Federation and want to create an identity that allows each school to have its own uniqueness while still achieving the larger goals of the organisation.
Branding is not limited to the logo on a school jumper. It can also include PowerPoint presentations for CPD sessions in all your schools. The prospectus also has the school’s logo, but it relies on design elements that tie the logo to the colours of your school and trust as well as your desired image. For help with Websites for schools, visit fsedesign.co.uk/websites-for-schools/
It may not be necessary to create a brand new logo. Also available is a redraw and clean up of an old logo that can be used across your entire branding. Simple retouching of an old logo can bring it to life, and keep the history of your institution by mixing the old with new.
Branding is more than a logo
Your logo is only the beginning of branding. Planned branding themes can help with colour schemes, such as those that are consistent or individual for a group of schools. Professional designers can bring vision to your logo, your website and your branding colours. This is important to help your community focus on core values.
Make it personal
Do not limit yourself to the traditional. Your logo will help you to express your school’s personality. As they say, a picture is worth a thousand words. Great branding will tell a great deal about your school, what you value and how it operates.
Fonts and colours are important
It is also important to examine the impact of fonts and colors. There are a wide range of fonts and colours that can convey a variety of moods, impressions, or philosophies.