It’s fair to say that AI has taken the world by storm, and AI’s future looks exceedingly bright.
Now that more than 300 million people a week are using ChatGPT, it’s no surprise that the creators of the bot are considering monetising the website with adverts. Let’s explore what impact this may have on marketing.
What will ChatGPT Ads Look Like?
The type of ads used in ChatGPT will differ a little from traditional advertisements. Simply put, adverts on ChatGPT will show up once the person has asked the question. The advertising brand will appear in response to a query which the person is already wanting to know about – unlike traditional adverts which have appeared before the person clicks.
What will this Mean?
This shift in the timing and placement of adverts may herald the end of the banner or sidebar advert. Because ChatGPT adverts will appear within the conversation – and be topically relevant – there isn’t going to be the same need for those hopeful, try and catch someone’s eye style adverts.
Strategy
However, it’s not doom and gloom for marketing professionals. ChatGPT will never be able to replace the emotional, strategic and high level thinking that marketing strategy consultants can provide. We know that specialists such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ are still worth their weight in gold when it comes to overseeing a marketing campaign.
What it will mean is that marketing agencies, now more than ever, need to expand their creative thinking and embrace the possibilities offered by AI.