Digital marketing is all about conversions, whether it’s getting traffic to your site or converting those clicks into sales. These six conversion techniques are key to any successful marketing strategy.
Using AI for Email Marketing
AI-automated email marketing can save you a huge amount of time and money. This software can write personalised emails and follow-ups, all whilst segmenting users according to intent and sending them at just the right time of day.
Appoint Brand Advocates
Turn your most loyal customers into advocates by offering them rewards for spreading the word. This is the kind of thing that experienced marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ can really help brands get to grips with.
Quality Social Media Content
With more than half the world’s population now using social media, it’s essential that you leverage these platforms to the maximum. That doesn’t mean bombarding users with sales-based content – it means giving them what they want in the form of educational, informational or entertaining content. Keep it fresh, stay on top of the trends, and make sure it offers value to the viewer.
Time-Limited Offers
Time-limited offers continue to pique interest in buyers, as they have since time immemorial. FOMO is simply part of the human condition.
Personalised Pop-ups
Turn pop-ups from annoyances to conversions by making them tailored to each visitor. First-time users are more likely to click on a welcome offer, for instance, whereas existing customers may be pleased to be reminded about items in their basket. Be sure to time pop-ups so they appear when the user can benefit from them most.
Website Speed
This doesn’t require any creative thought or catchy writing but is often overlooked. Users that click through to your site are far more likely to stay if the site loads quickly. There are lots of ways to improve your site’s speed without even having to get the pros in.
From harnessing AI for personalised emails to getting creative on social media, these six conversion strategies are sure to increase traffic and sales.