As social media has provided individuals with the opportunity to grow large followings and engaged communities, many people now turn to their favourite social media personalities for recommendations and advice on a plethora of topics. These include which products and services are worth investing in.
This has provided brands with the opportunity to work with influencers and directly target a very specific audience. If you are wondering whether working with influencers is a worthwhile strategy, here are some statistics to consider:
1. Gen Z find influencers more trustworthy than celebrities
Influencers have built a tremendous amount of trust with their audiences, which isn’t easy for brands to replicate or even traditional celebrities to replicate. By working with influencers who have an ultra-engaged audience, brands can position themselves as trustworthy businesses that will deliver on their promises.
2. The value of the influencer marketing industry is rising
If you know you want to leverage the power of influencer marketing but are not certain where to start, working with a brand strategy agency such as Really Helpful Marketing can help you to start maximising the potential of this powerful marketing tactic.
- Ad-block technology use is risingWith increasing numbers of people using ad-blockers when browsing the web, there are fewer advertising opportunities that brands can leverage; however, while people may not want to see banner ads or pop-ups, they are not showing the same level of disdain for influencer advertising. Marketing is moving away from traditional forms of online advertising and towards influencers, who can maintain a level of authenticity and trust with their audience.
- Influencer marketing and the power of AI
Increasing numbers of businesses are using AI technology to find the right influencers for each campaign, streamlining the process and delivering an improved return on investment (ROI). AI looks set to provide further benefits to influencer marketing as technology develops.